FAQs - Potato Expo

General FAQs

Where will the Potato Expo 2027 be held?

The Potato Expo 2027 will be held January 5-7, 2027 at the Gaylord Rockies in Denver, Colorado.

How do I register?

Registration is now open. Click here to register.

Can I access a list of attendees?

We do not make a list of Potato Expo attendees to available to any outside parties due to privacy concerns.

How do I keep up with all Potato Expo news and announcements?

You can follow us on social media via:

Twitter at @PotatoExpo and the hashtag #PotatoExpo
Facebook at facebook.com/PotatoExpo
Instagram at instagram.com/potatoexpo
LinkedIn at linkedin.com/company/potato-expo

How do I make hotel arrangements?

The Potato Expo 2027 will be held at the Gaylord Rockies Resort & Convention Center.

Gaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Boulevard
Aurora, CO 80019 
Telephone: +1 (720) 452-6900
Book your room here.

ALERT: Be aware of Housing Pirates! Do not book reservations by any other company or representative claiming to represent the Potato Expo or offering hotel discounts. Only book rooms through the link and phone number provided by the Potato Expo. Report any such correspondences to questions@potato-expo.com.

You will not be contacted directly by the National Potato Council / Potato Expo unless there is a question about your existing reservation or in response to an inquiry made by you.

Which is the closest airport?

Making Potato Expo travel plans? The Denver International Airport (DEN) is approximately 6.3 miles from the Gaylord Rockies.

Who is exhibiting at Potato Expo 2027?

The current exhibitor list is available here and booth map here.

What are the dates and sites of future Potato Expos?

2028 – Jan. 4-6 – Orlando World Center, Orlando, Florida

2029 – Jan. 8-10 – Gaylord Pacific, San Diego, California

Attendee FAQs

What forms of payment do you accept? Do you accept personal checks?

Potato Expo accepts MasterCard, Visa, American Express, and Discover. Potato Expo does not accept checks or cash for payment.

Can I attend the Potato Expo for one day? Is there a daily pass available?

One day passes are not available. Click here for more information about registration.

How do I modify my contact information on my registration?

To make changes to your registration, add a spouse or child, or substitute your registration, click on the link in your confirmation email and select “Edit Registration” at the top of the page or email questions@potato-expo.com.

I’m no longer able to attend. Can I substitute my registration for someone else?

Substitution of registrations is permitted until December 31, 2026. Only one substitution is permitted per original registrant. To make a substitution, click on the link in your confirmation email and select “Edit Registration” at the top of the page or email questions@potato-expo.com with the registered attendee’s confirmation number and the name, company, address, and email of the attendee the registration is being transferred to.

How do I cancel my registration?

All Attendee registration cancellations and refund requests must be made in writing by December 19, 2026. A refund of the conference fee, minus a $100 administrative fee, will be given for cancellations received by that date. No refunds will be granted for registration cancellation requests received after December 19, 2026. Submit all requests to Potato Expo Registration via email at questions@potato-expo.com. The Potato Expo regrets that refunds will not be given for no-shows. 

Can I get a receipt for my registration?

Receipts are included as part of the confirmation email. To be re-sent this information, please email questions@potato-expo.com.

Can I talk to someone over the phone if I have questions about online registration?

Yes, if you would like assistance registering over the phone send an email to questions@potato-expo.com. A staff member will contact you to assist you in processing your registration.

Can family members attend Potato Expo?

Yes, there is both a Spouse Registration and a Child Registration available to attend the Potato Expo in person. For details on what the registrations include, click here.

Is there a spouse pass? What’s included with the spouse pass?

We offer a reduced pass for spouses. All passes include: Registration Welcome Reception, Beer Garden, Closing Party, and access to the Expo Hall, featuring trade show, Opening Reception, Breakout Sessions, Potato Talks, Poster Session, cooking events, two lunches, and happy hours. For details on what the registrations include, click here.

What is the age limit for children?

A Child Pass is available for children under 18 years of age. For details on what the Child Pass includes, click here. Admission for children ages 5 and under is complimentary. Badges for children ages 5 and under may be requested on-site at the registration desk.

How do I add my spouse and/or children to my registration?

To add a spouse or child, click on the link in your confirmation email and select “Edit Registration” at the top of the page or email questions@potato-expo.com.

How do members of the media register for an official press badge?

Members of the media should contact media@potato-expo.com. Please provide your full name, email, phone number, publication name and website, and your position with the publication.

Exhibitor FAQs

How do I update the name of our company, company description, or primary company contact?

Email exhibit@potato-expo.com to request a name change for your company or to update the primary company contact. Company descriptions can be updated through the Exhibitor Login.

How do I access the Exhibitor Service Center?

You can access the Exhibitor Service Center by clicking here. Log-in information can be found in your Exhibitor Booth Confirmation Email. Can’t find your email? The primary booth contact can access the Exhibitor Service Center and click on “Forgot Password?” to get the log-in information emailed. Or, send an email to exhibit@potato-expo.com to request a copy of the confirmation email.

What is the contact information for the trade show service contractor?

The Potato Expo has contracted with The Expo Group to serve as the official general services contractor for the show.

Custom Carpet and Flooring / Cleaning Services / Furniture and Accessories / Perspective Services and Rental Exhibits / Portable Solutions, Banners, and Graphic Signs / Booth Labor / Forklift Equipment and Labor / Hanging Sign Assembly Labor / Audio Visual Services / Electrical Service / Air and Water Service / Internet Service – visit the ExpoPortal or contact The Expo Group Exhibitor Services Team, (972) 580-9000, exhibitorservice@theexpogroup.com. 

Catering—For Exhibit Booth Catering contact Liz Helwig, Exhibit Hall Manager, Gaylord Rockies at Elizabeth.Helwig@gaylordhotels.com or by phone at (303)264-4503.

General Exhibitor Questions (including booth location and registration) – Potato Expo Management, exhibit@potato-expo.com.

What is our booth number for the trade show?

Booth numbers can be found in the Exhibit Booth confirmation email or on the Exhibitor List.

Can I move our booth to a new location?

Yes, exhibitors can request to transfer their booth to any available booth. Available booths are shown in green. Email your request to exhibit@potato-expo.com. Once the transfer is processed, you will receive a confirmation email.

What is the address for the Certificate of Insurance and where do I send it?

National Potato Council, 50 F Street, NW Suite 900, Washington, DC 20001.

Certificates of Insurance should be uploaded in through the Exhibitor Login. All exhibitors must submit a Certificate of Insurance and proof of Workers’ Compensation by December 11, 2026.

How much does it cost to exhibit at Potato Expo 2027?

The cost to exhibit at the Potato Expo 2027 is $3,035 until November 7. Click here for more information.

When will I receive my exhibitor badge?

You can pick up your badge and registration materials onsite at the registration desk.

How many complimentary passes come with my booth? How do I register my comp passes?

Each 10′ x 10′ booth comes with two complimentary All-Access Passes. You can assign complimentary passes through the Exhibitor Login. Your login information can be found in the Exhibit Booth confirmation email.

Can I purchase a Trade Show Only Pass?

In 2027, All-Access Passes are the only registration option.

What do I do if I accidentally paid for a registration pass instead of using a complimentary pass included with our booth?

Email exhibit@potato-expo.com.

What booth equipment is provided?

Each 10′ x 10′ booth includes:

Two complimentary All-Access Passes (a $1,790 value)
8′-high navy-and-white back-wall drape
3′-high navy side-divider drapes
One 6′ × 30″ white skirted table
Two chairs
One wastebasket
Company identification sign

Note: All 100 and even-numbered 200 booths are carpeted. The remainder of the booths are NOT carpeted. Booth carpeting can be ordered but is NOT required.

What are the guidelines for setting up my booth?

The Potato Expo follows the International Association of Exhibitions and Events (IAEE) Guidelines for Display Rules & Regulations.

How do I order additional tables and furniture, carpeting or labor for my booth?

Catering—For Exhibit Booth Catering contact Liz Helwig, Exhibit Hall Manager, Gaylord Rockies at Elizabeth.Helwig@gaylordhotels.com or by phone at (303)264-4503.

General Exhibitor Questions (including booth location and registration) – Potato Expo Management, exhibit@potato-expo.com.

What is the deadline for advance ordering discounts for additional tables and furniture, or labor for my booth?

Refer to the Exhibitor Checklist.

Do I need to order carpet for my booth?

All 100 and even-numbered 200 booths are carpeted. The remainder of the booths are NOT carpeted. Booth carpeting can be ordered but is NOT required.

What is the size of a booth?

10’ deep by 10’ wide.

Can I order compressed air?

Yes, refer to The Expo Group Exhibitor Service Center (coming soon) or contact The Expo Group Exhibitor Services Team, (972) 580-9000, exhibitorservices@theexpogroup.com.

Where do I ship my materials in advance?

Refer to the Quick Reference Guide.

What is the address to ship my materials directly to the Gaylord Rockies?