Schedule

All times Pacific Time

The Potato Expo 2022 will be held January 5-6. Meetings held on January 3-4 are external events, and are not included in registration for the Potato Expo.

For the full week’s schedule at-a-glance, including all external meetings, click here.

calendar
Time
Session Name
time
11:00 am – 1:00 pm

Potatoes USA Seed Task Force Meeting

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
12:00 pm – 2:00 pm

Potatoes USA Executive Committee Meeting

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
2:00 pm – 5:00 pm

Potatoes USA Chip Committee Meeting

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
7:00 am – 8:00 am

Potatoes USA Registration and Breakfast

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
8:00 am – 10:00 am

Potatoes USA Domestic Marketing Committee Report

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
8:00 am – 12:00 pm

UPGC Board Meeting

(external meeting, separate registration required)

For more information contact George Martin at george@unitedpotatousa.com

time
9:00 am – 12:00 pm

Potato Sustainability Alliance

(external meeting, members only)

For more information contact John Mesko at mesko@potatosustainability.org

time
10:15 am – 11:15 am

Potatoes USA Research Committee Report

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
12:00 pm – 5:00 pm

UPGA Board Meeting

(external meeting, separate registration required)

For more information contact George Martin at george@unitedpotatousa.com

 

time
11:15 am – 12:15 pm

Potatoes USA Industry Outreach Committee Report

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
12:15 pm – 1:00 pm

Potatoes USA Lunch

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
1:00 pm – 3:00 pm

Potatoes USA International Marketing Committee Report

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
1:00 pm – 4:00 pm

American Potato Trade Alliance Winter Meeting

(external meeting, members only)

For more information contact Adam Hollowell at adam.hollowell@bryantchristie.com

time
3:15 pm – 4:15 pm

Potatoes USA Finance and Policy Committee Report

(external meeting, separate registration required)

For more information contact Chelsea Gray at chelsea@potatoesusa.com

time
7:00 am – 9:00 am

APRE Board Meeting 

(external meeting, members only)

For more information contact Sherry Watkins at swatkins@foodminds.com

time
7:30 am – 6:30 pm

Potato Expo 2022 Registration Open

ACC North Lobby

time
8:00 am – 11:00 am

Potato Business Summit

(external meeting, register at potatobusinesssummit.com)

For more information contact George Martin at george@unitedpotatousa.com

time
11:00 am – 6:30 pm

Expo Hall Open

ACC North, 100 Level

time
11:00 am – 4:00 pm

Coffee Bar Open in the Expo Hall

ACC North, 100 Level

time
12:00 pm – 1:00 pm

Baked Potato Bar in the Expo Hall

ACC North, 100 Level

time
12:00 pm – 1:30 pm

Cooking Demos

Simon Majumdar, world-renowned broadcaster, food writer, author, cook, Food Network judge and TV personality

RJ Harvey, RDN, CEC, Culinary Director, Potatoes USA

ACC North, 100 Level, Expo Stage

time
2:00 pm – 4:45 pm

Potato Talks

ACC North, 100 Level, Expo Stage

2:00pm-2:20pm
Profits and Climate Change Come Head-to-Head in Your Potato Storage Barn
High temperatures during harvest can make successful long-term storage of potatoes more challenging. When potatoes cannot be cooled in a timely manner, the consequences can include moisture loss, storage rots, pressure bruise, reduced quality, increased physiological age and earlier sprouting. The bottom line is higher costs due to reduced pack-out and food waste. To preserve tuber quality under adverse conditions, growers need to be aware of the available tools including storage rot prevention, dormancy enhancers, refrigeration equipment and management tools. Under many circumstances, extra inputs made during storage can increase profits and make a strong contribution to your sustainability story. The presentation will focus on solutions to the problems brought on by climate change with an emphasis on preventative solutions.
Thomas Young, Ph. D., Plant Pathologist, Food Defend

2:25pm-2:45pm
Genetic Responses of Potato Tubers to Chemical Sprout Regulators
Application of chemical sprout regulators to control sprouting in stored potato tubers result in a range of responses from cell death to mild growth suppression. Using molecular tools, it is possible to examine the genetic mechanisms associated with sprout control that are both long lasting and ephemeral. As the potato industry utilizes new chemistries and procedures to inhibit sprouting the concept of a more subtle and sustainable control for potato storage becomes a reality.
Mike Campbell, Distinguished Professor, Biology, Penn State University

2:50pm-3:10pm
Harnessing the Power of Biologicals and Chemistry
Potato growers looking for the best way to control diseases and increasing plant health will be interested in this session. Biologicals have been a hot topic in the industry, but many growers question the value and consistency of performance. Attendees will hear about new solutions that combine both biologicals and chemistry, to maximize the performance of both types of active ingredients – focusing on commercially available products and those coming down the product development pipeline. These new practices result in higher yield, crops that can better withstand stress – all while saving time and costs. Return on investment will be a key focus of this session.
Jonathan Adamson, Regional Manager, Vive Crop Protection

3:15pm-3:35pm
It’s Not Leading if They Won’t Follow You
It’s not true that only extroverts can be effective leaders. The distinctive differences in leadership styles and the importance of effectively communicating are key to making any style of leader effective. Hear from alumni of the Potato Industry Leadership Institute on how their use effective communication tools despite their different leadership styles.
Laurie Richards, CEO, Laurie Richards and Associates

3:40pm-4:00pm
PAA Research and Poster Session Preview

4:15pm-4:45pm
Live Podcast Recording: Inflation Forecast – How Will Rising Prices Impact the Industry?
Consolidation of the supply chain, weather events, port congestion, along with fiscal and trade policies are all having inflationary impacts on the potato supply chain. During this session participants will gain insight around these factors and what they will mean to the 2022 crop season.
Host: Lane Nordlund, host of The Eye on Potatoes Podcast
Guests: Pat Hatzenbuehler, Ph.D., Assistant Professor and Extension Specialist, Department of Agricultural Economics & Rural Sociology, University of Idaho

time
4:00 pm – 5:00 pm

Happy Hour and Receptions in the Expo Hall

ACC North, 100 Level

time
4:00 pm – 5:00 pm

Meet the Researchers at the PAA Poster Session

ACC North, 100 Level, Aisle 400

time
5:00 pm – 6:30 pm

Kick-off Reception in the Expo Hall

ACC North, 100 Level

Sponsored by Syngenta

Featuring the Potato LEAF Auction

time
8:00 pm – 10:00 pm

Beer Garden

Grand Plaza

Sponsored by Corteva

time
7:30 am – 9:00 am

Potato LEAF Board Meeting

(external meeting, members only)

For more information contact Mike Wenkel at mikew@nationalpotatocouncil.org

time
9:00 am – 5:00 pm

Expo Hall Open

ACC North, 100 Level

time
9:00 am – 4:00 pm

Coffee Bar Open in the Expo Hall

ACC North, 100 Level, Aisles 400 and 1300

time
9:00 am – 12:00 pm

Breakout Sessions at The Innovation Hub

ACC North, 200 Level

9:00am-9:45am
Volatility In Inputs – 2022 Production Cost Forecast
Using modeling that includes the use of historical potato prices and input costs, the session will provide profitability forecasts and probability scenarios to understand the impact of volatile input prices on potato production for the coming year.
Pat Hatzenbuehler, Ph.D., Assistant Professor and Extension Specialist, Department of Agricultural Economics & Rural Sociology, University of Idaho

9:00am-9:45am
Farm Succession Planning in Uncertain Times
As the wave of Baby Boomer Growers nears retirement age, the next decade will see an unprecedented wave of farm transfers to the next generation. These transfers are often complicated by issues like: providing financial security for the retiring generation; providing a “fair” inheritance for children who are not active in the operation (perhaps leaving the door open for their children to come back to the farm?); minimizing taxes on the transfer; and providing liquidity to pay estate (and possible capital gains) taxes, without the next generation being forced to sell the operation of some of the acreage.
This process may be further complicated if Congress makes significant changes to the current tax laws. In this timely session, our team from Lincoln Agribusiness Services will address: transfer planning 101: Understanding your options under the tax code, as they stand at the time of Potato Expo; proposed changes, and how they may complicate planning; steps you can take today to protect the farm and your family; and, case studies showing how these work in real life.
Jeffrey S. DeWald, CLU, ChFC, CBEC/Lincoln Financial Agribusiness Services
Mark L. Sherin, CFP, CLU, CBEC/Lincoln Financial Agribusiness Services
Ryan Baker, CBEC/Lincoln Financial Agribusiness Services
Michael Cohen, CRPC, CBEC/Private Wealth Services/Lincoln Financial Agribusiness Services

9:55am-10:25am
Recovery Since COVID-19. Is Foodservice Coming Back? 
Like other sectors of food supply chain, the potato industry was seriously impacted by COVID-19 and government-based restrictions and government-imposed restrictions on foodservice establishments. Now, nearly two years following the initial shutdown, the nation continues to see the foodservice sector sputter as it works to come back. In this session we will gain an understanding of where the foodservice sector is today, what challenges it continues to face, and where will it look like as it comes back.
Marie Molde, Client Solutions, Data Essentials
John Toaspern, Chief Marketing Officer, Potatoes USA

9:55am-10:25am
Access to Pesticides – Keeping Valuable Tools and Approving New Technologies
Access to pesticides to protect your crop throughout the growing season and in storage is a critical management tool. Uncertainty around the regulatory process (implementation of the Endangered Species Act, Waters of the U.S., and the influence of courts) and announcements from retailers on sourcing preferences both raise concern over what tools will be available in the future. During this session, participants will gain insight into what is on the horizon related to the future use of these key management tools and learn how they can assist in keeping them available.
Moderator: Jeff Vick, Director of Procurement, R.D. Offutt Farms/Midwest Farm Supply Co.
Panelists:
Edward Ruckert, Partner, The Law Offices of Edward M. Ruckert
Genevieve O’Sullivan, Vice President, Communications and Marketing, CropLife America
Kyle Kunkler, Director of Government Affairs, American Soybean Association

10:35am-11:20am
Giving Your Team’s Morale a Boost
Unpredictable markets, weather events, and personal ups and downs can all have an impact on you and your team’s morale. During this session, you will learn to predict where you and your team are on the morale cycle and learn small – but powerful – techniques to boost morale at work, at home and in your community.
Laurie Richards, CEO, Laurie Richards & Associates

10:35am-11:20am
Innovative Conversations, Changing the Way we Talk About Pesticides
We know it can be difficult to talk about pesticides, which is why we have developed this training to help you feel more confident when addressing questions and concerns about pesticides. Join Genevieve (Gen) O’Sullivan, vice president of communications and marketing for CropLife America, for an interactive training based on consumer research and learn new tactics and messages to communicate effectively. Gen will be presenting the latest research from CropLife on how consumers view pesticides and how you can have productive conversations about this important topic.
Genevieve O’Sullivan, Vice President, Communications and Marketing, CropLife America

11:30am-12:00pm
Can Congress Provide a Solution to the U.S. Ag Labor Crisis?                   
Throughout U.S. agriculture, the lack of a legal and competitive workforce has created a crisis that grows with each year. In this session we’ll discuss the ongoing efforts to advance agricultural workforce reforms to address your needs for a competitive workforce – now and in the future.
Dave Puglia, President and CEO, Western Growers (invited)
Kam Quarles, CEO, National Potato Council

11:30am-12:00pm
New Trends in Nutrient Management
Application of the right fertilizer at the right time, right place, and at the right rate can have significant impacts on yield, bottom line profits, and quality of your field. During this session participants will learn about some of the new trends in nutrient management.
Moderator: Greg Harris, Director of Farming and Agronomy, Threemile Canyon Farms
Panelists:
Tommy Roach, VP, Product Development & Technical Services, Nachurs Alpine Solutions
Rob Mikkelsen, Director of Agronomy, Yara
Edwin Suarez, Senior Agronomist, Koch Agronomics
Peter Aleman, President, Bio-Gro, Inc.
Victoria Marsh, Research Agronomist, Tessenderlo Kerley Inc. Crop Vitality

time
9:30 am – 11:30 am

Potato Talks

ACC North, 100 Level, Expo Stage

9:30am-9:50am
Fighting Potato Pathogens in the 21st Century
Potatoes are attacked by pathogens and pests in the field and in storage and therefore require a lot of effort to maintain the high quality of production. The industry made considerable investments into research addressing various potato diseases caused by bacterial, virus, and nematode pathogens. Currently, multiple projects are underway to tackle bacterial soft rot, tuber necrotic viruses, and potato cyst nematodes. The suggested panel discussion will overview the progress of these research projects, present plans for the future, and engage the audience into the discussion of the significance of the fighting potato pathogens for profitable potato production.
Moderator: John Lundeen, Research Director, Potatoes USA
Panelists:
Nora Olsen, Ph.D., Professor, Department of Plant Sciences, University of Idaho
Alex Karasev, Ph.D., Professor, Department of Entomology, Plant Pathology and Nematology, University of Idaho

9:55am-10:15am
Taking Carbon to the Bank
What is the real appeal of a carbon credit program to the potato industry? Gain insight from the Rabo Carbon Bank’s first U.S. pilot program. Learn about the spectrum of regenerative agricultural practices that could reduce carbon in the atmosphere while improving soil health; and, how participation in a carbon program can help you implement practices that can positively impact soil health, operational bottom line, and yield. Also, learn about what your customers want to know and hear.
Cristian Barcan, Vice President, Sustainability, North America Rural Business, RaboAgriFinance

10:20am-10:40am
Building Your Sustainability Strategy and Program
During the session, the speaker will share the steps necessary to build a sustainability program and strategy into your business, including examples of how Potato Sustainability Alliance (PSA) members are meeting the needs of their customers and supply chain.
Farmers, supply chain partners, nonprofit organizations, and advisors work together as the PSA to improve the environmental, social and economic outcomes in potato production in the United States and Canada. Building off the expertise of all partners, PSA advances the identification and adoption of sustainable production practices to meet consumer and market expectations by benchmarking and communicating the sustainability performance of potato production.
Initially launched as the Potato Sustainability Initiative in 2009, PSA has grown into a roundtable organization bringing stakeholders to the table in developing a shared vision, and making sustainable potato production the “norm.” PSA is committed to defining, benchmarking and advancing sustainability through engagement, collaboration and partnerships.
John Mesko, Executive Director, Potato Sustainability Alliance

10:45am-11:05am
Positive Influence of Chloropicrin Soil Fumigation on Soil Health and Quality Potato Production
Research has demonstrated that chloropicrin reduces many soilborne diseases while promoting the growth of beneficial soil microbes that support crop production. This presentation will share the current research on the positive impact of chloropicrin soil fumigation on soil health and how the practice improves long-term environmental and economic sustainability of the family farm. Recent soil health data from on-farm trials will be shared.
Chad Hutchinson, Global Director of Potato Research, TriCal Group

time
12:00 pm – 1:00 pm

Baked Potato Bar in the Expo Hall

ACC North, 100 Level

time
12:00 pm – 1:00 pm

Quick-Fire Potato Challenge

Co-hosted by Simon Majumdar, Food Network Personality, and RJ Harvey, RDN, CEC, Culinary DirectorPotatoes USA   

ACC North, 100 Level, Expo Stage

Sponsored by Potatoes USA

time
12:30 pm – 4:00 pm

Breakout Sessions at The Innovation Hub

ACC North, 200 Level

12:30pm-1:30pm
Growers Take on State Labor and Water Issues
Several state regulation changes are making an impact on agricultural operations. These include removal of exemptions for agricultural overtime, providing ease in unionization, and changes to minimum wage. Similarly, several potato producing states are addressing water related issues to both quality and quantity, as a result of regional climate and policy activities. This session will focus on how growers are getting involved to minimize the impact of these changes.  For those states not yet impacted, it will provide insight into what may be coming your way.

1:40pm-2:25pm
Threats and Opportunities: 2022 Federal Policy Outlook for the Potato Industry        
Congress and the Administration are simultaneously working on federal policies that impact how you grow your crop, who you can sell it to, the efficiency in which you transport it, and how big your tax bill will be at the end of the year. Learn how NPC is fighting to minimize those burdens on you and make your farm more competitive.
Kam Quarles, CEO, National Potato Council
Randy Russell, President, The Russell Group

1:40pm-2:25pm
Potato Merchandising Best Practices at Retail
Commissioned by Potatoes USA, IRI completed a merchandising best practices study to help grocery decision-makers across the country optimize their in-store displays for America’s Favorite Vegetable. Ray Florio and Bill Dannenmaier will discuss key tactics top grocery retailers are using to optimize their assortment, displays, and promotions for continued sales growth post-2020.
Ray Florio, EVP and Senior Partner, IRI Growth Consulting
Bill Dannenmaier, Associate, IRI Growth Consulting
Kayla Dome, Global Marketing Manager Retail, Potatoes USA

2:35pm-3:20pm
Potato Access to Mexico and Other Key International Markets                        
In 2020, the U.S. potato industry celebrated a major milestone when the Mexican Supreme Court unanimously ruled in favor of allowing U.S. potato imports. Where does that access stand today and where do we hope to go from here? Join us to discuss efforts underway to knock down trade barriers in key countries such as Mexico, Japan, South Korea, Taiwan, and other promising markets.
Matt Lantz, Vice President of Global Access, Bryant Christie Inc.
John Toaspern, Vice President of International Marketing, Potatoes USA
Kam Quarles, CEO, National Potato Council

2:35pm-3:20pm
Potato Industry Sustainability: Learning, Creating, and Telling our Story  
Sustainability and climate change continue to be a part of the conversation, both in policy discussions and within the supply chain. Learn about the many efforts underway working to ensure the potato industry remains at the front of agriculture’s sustainability success story.
John Mesko, Executive Director, Potato Sustainability Alliance
Mike Wenkel, COO, National Potato Council

3:30pm-4:00pm
Supply Chain Breakdown
Supply chain challenges existed prior to Covid-19 but their impacts have increased since the pandemic began. Lack of qualified truck drivers and equipment, backlogs in seaports, availability of containers/chassis and slots on ocean vessels can quickly impact the entire U.S. potato supply chain. This session will provide insight into overall logistical challenges and how the pandemic has added to these challenges.

3:30pm-4:00pm
Nutrition Regulations – How Will They Impact Your Business? 
Food insecurity, climate change, and sustainability are not words typically associated with the nutritional value of food. Even so, as USDA sets the stage to write their next next Dietary Guidelines, activists are pushing to expand the federal government’s definition what “nutrition” could mean to policymakers and consumers. Hear from top experts in food policy on how anti-potato activists are trying to influence nutrition policy – and what the industry is doing to head them off at the pass.
Allie Graham, MS, RDN, Senior Director, Food Policy & Global Regulatory Affairs, Food Directions
Howard Goldstein, MS, RD, Vice President, FoodMinds

time
2:00 pm – 4:00 pm

Potato Talks

ACC North, 100 Level, Expo Stage

2:00pm-2:20pm
Bringing the Future of Irrigation to Life
Driving through farmland, pivot irrigation systems are a common sight. Most people probably don’t think much of them – some might just call them giant sprinklers. But what if those giant sprinklers were incorporating the latest AI and machine learning technologies, to help the pivot become self-aware? What if they could learn by doing, and improve functionality as they processed more data? What if these machines could minimize downtown and optimize water application – helping growers save time, money and resources, to protect their operations for generations to come? The future of irrigation is closer than you might think.
Reece Andrews, Senior Product Manager, Zimmatic and FieldNET Controls, Lindsay Corporation

2:25pm-2:45pm
Tank Mixing Basics: Grower FAQ on What, When and How to Mix
Tank mixing is convenient, reduces trips across the field, saves time and energy. For tank mixing to be effective, however, it’s important to understand the intricacies of the process. Join Syngenta representatives – Kiran Shetty, Dan Maxfield, Glenn Letendre – as they discuss the importance of proper tank mixing and address the questions they hear most frequently. In addition to answering participant questions, the discussion will cover which products make sense to mix, why mixing sequence matters, the impact of product formulation, how to maintain stability and how local conditions and water quality affect pesticide activity.
Dan Maxfield, Agronomic Service Representative, Syngenta
Glenn Letendre, Agronomic Service Representative, Syngenta
Kiran Shetty, Technical Development Lead, Syngenta

2:50pm-3:10pm
New, Novel Nematicide Offers Revolutionary Way to Control Nematodes While Preserving Soil Health
SalibroTM nematicide is a novel, innovative nematicide expected to be federally registered for use in 2022. Salibro contains the active ingredient ReklemelTM active, a non-fumigant nematicide discovered and developed by Corteva Agriscience. It is the first nematicide in the sulfonamide class of chemistry and has a mode of action different from all currently available nematicides.
Salibro is effective on plant parasitic nematodes, including root knot and lesion. Thousands of field trials have shown Salibro has excellent efficacy on nematodes, protecting crop yield and quality. Salibro has a very favorable environmental profile, ensuring minimal impact to non-target organisms (e.g. birds, fish, beneficial insects, pollinators) and the environment.
For the potato industry, Salibro is the first “true” nematicide introduced in decades. It is also the first of its kind to offer powerful nematode control while not impacting soil health nor the organisms that play an important role in those healthy soils. Salibro will revolutionize the way potato growers manage nematodes.
​Saad Hafez, Ph.D., Nematologist, University of Idaho
Mike Lees, Western Marketing Manager, Corteva

3:15pm-3:35pm
The Future of Post-Harvest Management of Potatoes
Around a third of global food production is lost annually to food waste. In potatoes, the effective handling, storage and transportation of the crop involves managing environmental factors such as temperature and humidity to prevent common crop disease and spoilage.
Today, there is a new vision for how harvested grain and food is stored, handled and transported by creating a more efficient, data-driven supply chain that reduces food waste, improves food quality and increases sustainability. One emerging technology uses scalable sensor technology on an artificial intelligence (AI) platform to monitor the temperature, humidity and carbon dioxide (CO2) levels while automating the detection and mitigation of potential issues such as excess moisture, disease or pests.
From cultivation to storage and processing, crops such as potatoes travel a long way before arriving at the retailer and then the consumer. Real-time data is helping to ensure the consistency of the crop after harvest. This session’s presenter will be Naeem Zafar, Co-Founder and CEO of TeleSense, a California-based IoT (Internet of Things) innovator who is revolutionizing post-harvest storage and transportation. He will provide an overview of how scalable sensor technology on an artificial intelligence (AI) platform provides users with the alerts needed to effectively manage and predict grain and food quality, ensure safety, improve operational efficiency and increase profitability.
Naeem Zafar, CEO, TeleSense

time
4:00 pm – 5:00 pm

Happy Hour in the Expo Hall

ACC North, 100 Level

Sponsored by Bayer CropScience

time
5:00 pm – 6:30 pm

Food Truck Festival

Grand Plaza