Russet Burbank has long been the gold standard for French fry production, but changing climates, evolving consumer preferences, and supply chain pressures are driving the need for fresh solutions. This panel brings together leaders from across the value chain to explore what comes next. Hear from representatives from the breeding, production and processing segments of the industry. Together they’ll discuss the potential of both white- and yellow-flesh varieties, the challenges of transitioning away from legacy genetics, and what it will take for processors, growers, and consumers to embrace the next generation of fry potatoes in North America. Join us for a candid conversation on the opportunities—and risks—of commercializing new varieties.
Moderator: Daniel Metheringham, VP of Agriculture and Sustainability, North America, McCain Foods
Panelists: AJ Bussan, Chief Agriculture Officer, Wysocki Family Farms
Aron Derbidge, President, HZPC Americas
Nicole Nichol, Director of Ag, Seed & Variety, North America, McCain Foods