Producing high-quality potatoes is essential for grower profitability and consumer satisfaction. Initial quality not only determines storability and market value but also reduces food waste, making it a critical focus across the supply chain. Yet, growers face significant challenges in maintaining quality, from unpredictable weather and water management to pest pressures, limited disease-free seed, and field selection constraints.
Join moderator Aimee Nelson, U.S. Editor at Seed World Group, as she leads a dynamic discussion with two leading industry voices. Jeff Douglas, President and General Manager of Douglas Ag, will share expertise on things growers are seeing in the field and soil fumigation, while Dr. Chad Hutchinson, Global Director of Potato Research at TriCal Group, will provide insight on soil health and pest management.
Together, they will explore practical strategies to overcome production obstacles and deliver potatoes that meet market expectations while supporting long-term grower success.
Moderator: Aimee Nielson, U.S. Editor, Seed World Group
Panelists: Chad Hutchinson, Ph.D., Global Director of Potato Research and Market Support, TriCal Group
Jeff Douglas, President and General Manager, Douglas Agricultural Services