In today’s fast-paced produce and supply chain industry, standing out is no longer just about quality products—it’s about the story you tell. This session will explore how companies, growers, and brands can redefine the way they communicate their values, purpose, and identity to customers and consumers alike. Drawing from real-world examples and industry insights, Patrick Kelly will share strategies on crafting an authentic narrative that resonates, builds trust, and creates lasting connections across the supply chain. Attendees will leave with practical tools to sharpen their messaging, elevate their brand presence, and showcase their unique story in ways that drive engagement and loyalty. Whether you’re a grower, distributor, or retailer, this session will help you rethink how storytelling can transform your business.
Patrick Kelly, CEO/Founder, Aglife Media, Inc.