2024 Exhibitor Resources

Quick Links

New! Official General Services Contractor – The Expo Group

The Potato Expo has contracted with The Expo Group to serve as the official general services contractor for the show.

Order Forms

Furniture / Carpeting / Signage / Labor / Shipping/ Electric / AV / Internet / Compressed Air – Refer to The Expo Group Exhibitor Service Manual or contact The Expo Group Exhibitor Services Team, (972) 580-9000, exhibitorservices@theexpogroup.com

Catering – Refer to the Austin Convention Center caterers ordering form or contact Kerry Craig kcraig@levyrestaurants.com.  

Exhibitor Service Center

Registered Exhibitors can access the Exhibitor Service Center to:

  • Enter/edit your company description
  • Upload Exhibitor Terms & Agreement
  • Upload Certificate of Insurance and proof and Workers’ Compensation
  • Register booth staff (comps, paid and spouses)
  • Download a receipt

Log-in information can be found in your Exhibitor Booth Confirmation Email. Can’t find your email? The primary booth contact can access the Exhibitor Service Center and click on “Forgot Password?” to get the log-in information emailed. Or, send an email to exhibit@potato-expo.com to request a copy of the confirmation email.

Important Information Regarding Food and Beverage

Please note that per our contract agreement and for liability reasons, all food and beverage must go through the Austin Convention Center. Please see the form here and submit all orders by December 13, 2023. 

Meeting Space Sign-up

Need meeting space? Submit a request for meeting space here.

Important Dates and Times

Trade Show Hours 
Wednesday, January 10, 11:00am – 6:30pm 
Thursday, January 11, 9:00am – 5:00pm 

Exhibitor Move-In 
Tuesday, January 9, 12:00pm – 6:00pm 
Wednesday, January 10, 8:00am – 10:00am 

Exhibitor Move-Out 
Thursday, January 11, 5:00pm – 10:00pm 
Friday, January 12, 8:00am – 1:00pm freight pickup 

Mailing List Scam Alert

Please be aware that any company calling or emailing exhibitors offering to sell the Potato Expo attendee list is a scam. It is Potato Expo policy to not sell the attendee list to anyone. To be clear, these companies are not in any way affiliated with the Potato Expo, do not have the attendee list, and are not authorized to use our name or trademark.

Do not purchase any Potato Expo attendee list or share any personal or billing information with these scam companies. Email show management with any questions or copies of solicitations to: exhibit@potato-expo.com.

Exhibit Booth Includes:

  • 10’x10’ booth space
  • 2 complimentary All-Access Passes (a $1,590 value)
  • 8’ high navy blue and white back wall drape
  • 3′ navy blue side dividers
  • One (1) 6′ x 30″ white skirted table
  • Two (2) chairs
  • One (1) wastebasket
  • Identification sign

Note: There will be NO AISLE OR BOOTH CARPETING. Booth carpeting can be ordered but is NOT required. If not ordered, you will have a concrete floor.


Furniture / Carpeting / Signage / Labor / Shipping / Electric / AV / Internet / Compressed Air – Contact The Expo Group Exhibitor Services Team, (972) 580-9000, exhibitorservice@theexpogroup.com

Catering – Refer to the Austin Convention Center caterers ordering form or contact Kerry Craig kcraig@levyrestaurants.com.  

General Exhibitor Questions (including booth location and registration) – Potato Expo Management, exhibit@potato-expo.com

Downloadable Potato Expo 2024 Logo

Have additional questions?

Visit the Exhibitor section of our FAQ page. Can’t find your answer there? Email exhibit@potato-expo.com.

Sign Up for Potato Expo Updates

Potato Expo Social Media Feed



When one #PotatoExpo ends, the planning for another one begins. Save the date to join us next year in Austin, Texas! Jan. 10-11, 2024 ...

One final video as we wrap up the last day at #PotatoExpo. Thanks to our sponsors, growers, vendors, Chefs, attendees and stakeholders for making this a memorable time together. ❤️ ...

You can lift free weights or you can lift potatoes. We know which one you should choose.

Check out these highlights from this morning`s Team Potato Workout. #PotatoExpo

Day one is a wrap and what a day it was. Thanks to our sponsors, growers, and attendees for helping us make some amazing memories at #PotatoExpo! ...

Having some fun this morning showcasing #PotatoExpo with Great Morning Colorado @fox31denver. ...

Day Zero at #PotatoExpo is almost done, but we didn`t want you to miss out. So here`s a quick recap of what we`ve done and what`s to come!

See you soon!

See all that red? That`s a completely SOLD OUT #PotatoExpo trade show!!! Thanks to all of our exhibitors for kicking off 2023 with us in Colorado. We can`t wait to see you next week!

Don`t miss the party. Tix are still available at potato-expo.com #meetandpotatoes

The official #PotatoExpo 2023 Digital Guide has arrived! Download the exclusive guide created by our friends at Spudman Magazine as an extension to your Potato Expo experience. We can`t wait to see you for some #meetandpotatoes next week in Colorado!

Link in bio.

As national spokesperson & BBQ expert for @acehardware, @chefjasonmorse has spent a lifetime behind hot grills and barbecues. BUT is he ready for the 🔥🔥🔥 of #PotatoExpo`s celebrity chef cook-off?!

Read Spudman Magazine`s Q&A where he`s looking to “mash things up” in Colorado. Link in bio.

The countdown to #PotatoExpo 2023 is on! We can`t wait to see YOU in Colorado!!! #meetandpotatoes potato-expo.com ...

Don`t miss an opportunity to $ave before #PotatoExpo rates rise! Visit https://www.nationalpotatocouncil.org/potato-expo/ and join the largest potato industry trade show in North America! ...

Share the stage with #PotatoExpo`s celebrity chefs ... then eat their food!

The winning bidder of this unique Potato LEAF Live Auction item will serve as a judge for the This Spud’s for You - Celebrity Chef Edition cook-off on the Expo Stage at Potato Expo 2023!

Hosted by Ted Allen, Emmy Award-winning host of Chopped & Chopped Junior, the cook-off will feature teams comprised of Duff Goldman, pastry chef, Food Network personality, and cookbook author, and Jason Morse, CEC, owner and executive chef of 5280 Culinary, national spokesperson and grilling expert at Ace Hardware versus Simon Majumdar, author, food and travel writer, and Food Network personality, and RJ Harvey, RDN, CEC, Culinary Director at Potatoes USA.

Don’t miss this once-in-a-lifetime opportunity to share the stage with these world-renowned chefs! Auction link in bio.

Which team will be Top Spud at #PotatoExpo`s This Spud`s for You -- Celebrity Chef Edition cook-off? The team of @duffgoldman & @chefjasonmorse? Or the team of @simonmajumdar & @chefrjharvey???

There`s only one way to find out. Join @thetedallen next month in Colorado by registering at potato-expo.com! #meetandpotatoes

Availability at the #PotatoExpo host hotel, the @gaylordrockies, is limited. The event room block expires Mon., Dec. 12 or when it sells out -- whatever comes first.

Book your room today! Link in bio. #meetandpotatoes

As always, the Expo Hall will be a hive of activity this January. Check out some of this year`s featured events and sessions, and sign up to play in the new Tater Toss Tournament, sponsored by Nufarm! Featured events link in bio.
#potatoexpo #meetandpotatoes