Potato Leadership, Education, and Advancement Foundation Launched at Potato Expo 2020

New 501(c)3 organization designed to secure generations of industry leadership

Chair Shelley Olsen announces the creation of Potato LEAF at Potato Expo 2020 in Las Vegas.
Caption: Chair Shelley Olsen announces the creation of Potato LEAF at Potato Expo 2020 in Las Vegas.

LAS VEGAS – At Potato Expo 2020, the largest annual potato industry event held in North America, growers and allied industry partners joined together to launch a new initiative dedicated to growing future leaders. The Potato Leadership, Education, and Advancement Foundation (LEAF), a new nonprofit organization, was created to provide tools, training, and support necessary to develop growers and industry members as leaders.

“Like most family farms, developing the next generation of leaders is part of our DNA. But as family farms become more complex, the demands upon our leaders become more intense,” said Shelley Olsen of LJ Olsen, Inc. in Othello, Wash., and Potato LEAF chair. “I’m pleased to see the industry come together to launch the Potato LEAF organization dedicated to growing leaders who will thrive in the competitive global marketplace of the future.”

Potato LEAF also serves to encourage members to commit their time and energy to the betterment of the U.S. potato industry as a whole. Potato LEAF supports the cultivation of future leaders through three key programs:

  • Leadership development. Growers and industry members will learn what it takes to become effective communicators, influencers, and decision-makers for the industry.
  • Educational training. Future leaders will be taught how to broaden their understanding of the key opportunities, practices, and challenges affecting national potato production.
  • Advancement opportunities. Participants will build their industry network through opportunities for collaboration with grower-leaders from around the country.

The Potato LEAF governing body includes chair, Shelley Olsen, and voting directors RJ Andrus of Idahoan Foods, Gregg Halverson of Black Gold Farms, Dan Moss of Moss Ag/Arrowhead Potato Co., and Richard Pavelski of Heartland Farms. Non-voting directors include Kam Quarles, National Potato Council CEO, Blair Richardson, Potatoes USA CEO, and Shawn Boyle, Idaho Growers Shippers Association president and general counsel.

More information or to contribute to the Potato LEAF organization, visit pleaf.org.