U.S. potato industry welcomes efforts to reinstate exemption
Last week, the U.S. potato industry was informed that Mexico rescinded its new front of pack labeling regulation, reinstating the exemption for food service products. As a result, processed potato products destined for food service outlets should once again be exempt from the NOM-051 labeling requirements.
The announcement from Mexico was welcomed by NPC and the U.S. potato industry, which worked closely with the Office of the U.S. Trade Representative (USTR) as it negotiated a resolution to Mexico’s unexpected and last-minute change to its front of pack nutritional labeling regulation.
“The U.S. potato industry is grateful to the officials at USTR and the U.S. Embassy in Mexico for their attention and assistance in resolving this matter that presented problems for a great number of U.S. ag exporters,” said NPC CEO Kam Quarles. “There was no value in requiring consumer labels on product that no consumer will ever see, and we welcome the rapid efforts to reinstate this exemption.”